This article was originally published by Olive Oil Times, the world’s leading international publication for olive oil news and analysis. It covers the keynote presentation delivered by Mira Lepur at the International Symposium on Olive Oils of Croatia and the Adriatic Coast, where she spoke about strategic branding, sustainability and Croatia’s global positioning in the olive oil sector. As both a development expert and a supporter of her family’s organic olive farm and mill, Lepur shared insights that bridge European-level experience with the practical realities of Croatian producers. The full article highlights her vision for elevating Croatia’s olive oil identity through quality, authenticity and strong national branding.